Our project Step Inside Asia has made it to the final of the 2016 Drum Content Awards!
We’re competing with some really well established brands and creative agencies in the industry; Thomson, New Balance, ITV, Mclaren, Asos and Karamarama are all going head-to-head in our category!
The Drum Award celebrates the most effective content campaigns globally, and our nomination is particularly exciting for us: showing the project’s strategic marketing competence as well as its creativity. Our main goals for the project were to help Inside Asia Tours strengthen their position in search (long term goal), whilst raising brand awareness/engagement in the short term. The campaign has delivered more in the short term than anything IAT have previously created, with them already seeing ROI from the project and which will undoubtedly grow in the future.
We would be chuffed to add another award to this project’s roster, after it picked up the FWA, Awwwards and CSS Design Award in web creativity recently. If you don’t know much about the project, check out our case study here, and cross your fingers for us in the competition!
You can see our nomination in the ‘Best Travel/Leisure/Sports Content Marketing Strategy/Campaign‘ category.