In this series, we’ll be interviewing the Green Chameleon team and discovering what drives them and what’s lead them to working here. In this interview, we’re talking to Jess Caddick, Green Chameleon’s Lead Designer.
Afternoon Jess, what’s your role at Green Chameleon?
A designer – but not in a singular classification. I’m more mid-senior in my design role: sometimes I take on a more mid-weight role and sometimes I’m more senior, it depends on the project.
What does an average day at Green Chameleon look like for you?
The day starts with inspiration: I look through some websites and books to get myself into the day, almost religiously so! Pinterest, AWWW, CSSDA, Dribbble and Behance all feature as I read and motivate to get myself into the day ahead. I’m lucky in that I’m rarely working on laborious work and am usually free to be creative. Designing all week can be taxing but it’s also really fulfilling!
What inspired you to start designing?
It was the only thing I was ever good at! When I was 6 my parents bought me this A-Z book of animals and I was obsessed with trying to accurately draw them, and when I had my animal drawings down I then focussed on how I could draw them differently and put my own spin on them. When I was still at school I was set on drawing and creating; I’ve always been artistic but at the end of school, before going into college, I started looking at Graphic Design more seriously. I then started to understand how people put art into application and how design served business – art felt a little less significant to me then and I was much more inspired to create with purpose and function rather than just create for expression. I became aware that there was another route that you could take art down and this is what encouraged me to study Graphic Design. When I went to college, the course taught more about what design covers and I was really enticed by the more practical forms of the arts.
What’s been your favourite project so far?
The Bramley & Gage work was the project with the most breadth: I got to dip into packaging, branding and web design throughout the project. I feel like the end product was incredibly satisfying as we had good feedback and the project was a lot of fun to work on. The project went through incredibly quickly as our first ideas just worked (and they were a really good client!). We did a lot of shoots for that too, getting photographers in and working with an illustrator that I had sourced. The collaborative aspect really made that project stand out for me.
What’s your dream project or brief?
It would be something in the fashion industry – I love a brand like The Hundreds, who have a whole community associated with them. I love it when design, community and music overlap to form a brand.
What is the most gratifying part of your job?
When you work on a project for a small or start-up company and they’re absolutely blown away by the result. Not only are you helping a company who are on the start of their journey and working with them, but you can stay in touch throughout and see how your work has helped shape their organisation and given them an image and a starting point.
What’s the last great film you saw?
It’s been a very long time since I saw a really great film. It’s going to sound ridiculous but I went to watch Austin Powers: Goldmember with my mum as the whole cinema was in stitches and this atmosphere added to the overall experience and made it incredibly memorable! It’s not in my Top 10 films by any means but seeing that film really sticks with me as a fun cinematic experience.
What’s the one piece of design that everyone should see?
The Returning of the Boomerang is one of many examples of how design can effectively change our perceptions on things like the humble boomerang. I feel like this project is just a peek into the enormous power design holds in different industries – look what a couple of designers were able to do to transform a boomerang into a desirable and contemporary product!