We worked closely with the client to choose a contemporary and recognisable new bottle. The blue glass is a nod to the Bristol based heritage of the brand and the proportions of the bottle are now more practical for retail space.
The bold, blue glass of the bottle also creates a powerful shelf presence. We decided to keep the layout of the label simple and clutter free, focusing on creating an iconic ‘6’ mark that could be used across the entire range. The ‘6’ itself houses seven intricate cogs, each of which contains a seed representing the individual botanicals that are combined to form the strikingly smooth taste of 6 O’Clock Gin.
After several preliminary tests, we decided that the best process for the label production would be silver hot-foil onto a clear, adhesive label rather than screen printing directly onto the bottle. We concluded, along with the client, that the clarity and quality of the silver on the hot-foiled version was far better than when screen printed.