The Challenge

Bramley & Gage approached us midway through 2015 with the exciting brief of redesigning their locally-made, artisan 6 O’Clock Gin.

The original bottle and label was created on a shoestring budget and was in need of a new look. Since its creation, 6 O’Clock Gin has won an array of prestigious awards and is recognised as a leader in its category. However, it was time to rethink the look of 6 O’Clock, aiming to better convey its renowned silky smooth taste and high quality reputation, whilst retaining some of the key recognisable visuals that have helped to establish its existing fan base.

What we did

Packaging & Print Design
Video Production
Web Design & Development

Our Process

The branding aspect of this project has been interesting due to the bottle and packaging design being so intrinsically linked to the brand’s positioning and visual appeal. The process of creating the brand was carried out simultaneously with the packaging design, even down to creating bottle mock-ups for the very first presentation of the logo. Although this approach is far from conventional, it worked extremely well and ensured that every part of the brand was perfectly consistent.

The Result

We worked closely with the client to choose a contemporary and recognisable new bottle. The blue glass is a nod to the Bristol based heritage of the brand and the proportions of the bottle are now more practical for retail space.

The bold, blue glass of the bottle also creates a powerful shelf presence. We decided to keep the layout of the label simple and clutter free, focusing on creating an iconic ‘6’ mark that could be used across the entire range. The ‘6’ itself houses seven intricate cogs, each of which contains a seed representing the individual botanicals that are combined to form the strikingly smooth taste of 6 O’Clock Gin.

After several preliminary tests, we decided that the best process for the label production would be silver hot-foil onto a clear, adhesive label rather than screen printing directly onto the bottle. We concluded, along with the client, that the clarity and quality of the silver on the hot-foiled version was far better than when screen printed.

"The rebrand of 6 O'Clock has played a vital part in the growth of the business, GC's creativity has shone through in all aspects of the project and I look forward to continue working with them in the future."

- Michael Kain, Managing Director, 6 O'Clock Gin

Over 100% increase in sales since launching the new brand and packaging.

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