The Challenge


Bramley & Gage approached us looking for a total overhaul of their branding along with redesigning the labels and packaging for their entire Fruit Liqueur product range – this included 13 different flavours along with gift boxes and printed materials.

Services Provided


Branding
Packaging & Print Design
Video Production
Photography
Web Design & Development

Our Process


By interviewing key stakeholders in the business, we were able to glean a real understanding of Bramley & Gage’s identity, which greatly influenced the branding process. Previous artwork had been created in-house so there was a real sense of ownership from the directors and it was extremely important to for us to maintain the values that the brand had built up over the years. Having these conversations with Bramley & Gage’s team allowed us to keep their heritage at the forefront of the range.We started by commissioning a botanical artist to create bespoke illustrations of the fruits used in the products alongside serving suggestions for each flavour. These illustrations were then used in the design of the labels and rolled out into other branded materials to create a consistent look and feel for the range. The brand’s traditional values are clear throughout every touchpoint: from the texture of the paper to the cork stoppers and stamps.

The Result


The resulting work fulfilled the client’s desire for an inventive overhaul that was still able to carry elements of Bramley & Gage’s heritage and found a sweet spot between traditional packaging (seen in the beautiful watercolour paintings) and modern method (via the post-production used to bring these paintings into the packaging).

With the identity for Bramley & Gage liqueurs set, we were able to create further successful marketing collateral. This florid visual identity later paved the way for a well-received promotional websites for the liqueurs, highlighting the different colours and flavours found within the range.

"The rebrand of Bramley & Gage has played a vital part in the growth of the business, GC's creativity has shone through in all aspects of the project and I look forward to continue working with them in the future."


- Michael Kain, Managing Director, Bramley & Gage

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