Forthglade Natural Pet Food
Forthglade approached us with the fantastic task of creating their very first eCommerce website, we of course jumped at the opportunity!
What we did
Website Design & Development
eCommerce
Social Media & Email Marketing
Video & Photography
35% increase in eCommerce sales month-on-month since launch.
The Perfect Combination
Forthglade is built on a Wordpress/Woocommerce system. With over a 3rd of all eCommerce stores now running on this open-source software we have full confidence in the longevity and reliability of the system. We chose Stripe as the payment gateway and as result there is no need to set up merchant accounts or become PCI compliant, Stripe handles all payment and card storage through their nifty system. To further enhance the users experience and conversion rate we also integrated Paypal as a payment option.
Smart Shopping
We included AJAX functionality allowing pages to display new content without reloading the entire page. This approach enhances the overall user experience and allows for features such as:
- Manage cart on any page (user will not be directed away from a page)
- Dynamic altering of product
"GC’s creativity and passion for design struck us at the first meeting. The talented team transformed the Forthglade website to create a stylish and user friendly site that supported the rebrand of our Devon based natural pet food. It continues to be a pleasure to work with the GC team."
- Rebecca Caradine, Marketing & PR Manager, Forthglade
Quick Cart
We incorporated a ‘quick cart’ feature enhanced by micro interactions that allows the user to add items directly to their cart without having to view individual product pages. This approach is known to increase sales and general usability. This feature allows the user to:
- Quickly view product information
- Add to cart directly from catalogue pages
- Remove items from cart on any page
Automatic Post Code Look Up
In order to increase conversions we have streamlined the checkout process by introducing features such as post code look-up an address books for users with accounts, we have also included re-order functionality so repeat customers can bypass the selection process completely.
Fully Automated Order Fulfillments
Forthglade were keen to fully automate their entire fulfillment process end-to-end . Therefore working with the lovely folk at Clientbase Fulillment we created a bespoke integration that automated order exports from the site to the cloud, allowing Clientbase to automatically download the orders and send them to the customer. Clientbase are then able to trigger stock updates which automatically adjust stock levels on-site as well as send dispatch notes creating a seamless automated fulfillment process.
Email Marketing
- Built a database of over 10,000 engaged consumers.
- Drove 30% of online turnover via email marketing campaign.
- Carried out in-depth A/B testing to optimise emailer design & content for best performance.
- Helped build a database of over 10,000 engaged consumers
- Driven 30% of online turnover via email marketing campaign
- Carried out in-depth A/B testing to highly optimise emailer design & content
Social Media Management
- Helped build a database of over 10,000 engaged consumers
- Driven 30% of online turnover via email marketing campaigns
- Carried out in-depth A/B testing to highly optimise emailer design & content
Video & Photography
Like what you see?
Why not pop in for a coffee or give us a call to discuss your project.
