Rocketfuel Coffee Co.

Our integrated role in this project started from the conception of the brand, working with the client to identify the target market and brand proposition. This then led onto the naming of the brand and all design and marketing collateral.

What we did

Packaging Design


As the task at hand was creating the brand from the ground up, the positioning and strategy was drawn up largely based on interviews and in-depth discussions with the key stakeholders. We identified the target demographic was young professionals and in order to appeal to them our creative direction was very much led by current design trends. As with all our branding projects we began by working up a number of different routes however, the preferred direction was established early on and therefore focussed on exploring a number of variants before developing into the final brand mark.

Rocketfuel Branding by Bristol based Green Chameleon

Packaging Design

Part of the criteria when creating the brand was coming up with a system that could be used across the whole range of products, we felt that name of brand ties it nicely to all things astronomical and that this would provide a strong visual platform for the different brand elements. As you can see in the designs below we’ve allocated a planet for each blend in the range.

Packaging Design by Green Chameleon Bristol
Branding by Green Chameleon

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